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Case study 04 · Engagement Portal

One place for customers, principals and partners to see, act and stay informed.

A self-service portal that brings orders, documents, service requests and communication into a single account view for the businesses.

Role

Product Design Lead

Domain

Enterprise SaaS · B2B Customer Experience

Platform

Mobile App (iOS & Android)

Focus

UX Strategy · Research · Information Architecture · UI · Design System · Validation
Giving customers, principals and partners one place to see, act and stay informed
Context

Engagement was happening in email, phone calls and spreadsheets.

Customers and partners interacted with several internal systems through account managers. Status questions, document requests and service issues each travelled a different route.

The design challenge was to consolidate these into a single, self-service experience that reduced dependency on manual follow-up without exposing internal complexity to external users.


Design approach
01Understand
02Explore
03Validate
04Iterate
05Deliver
06Measure

Mapped the day end-to-end, prototyped the experience in low fidelity, validated the flows with the people doing the work, then translated the validated direction into high-fidelity, development-ready designs on the One Design System.


The portal

Designing the Account View

The portal is organised around the account, not around internal systems. Everything a user needs to know or do about their relationship is reachable from one dashboard.

DashboardOrders & shipmentsDocumentsService requestsNotificationsUsers & roles
Research foundations
Personas
Personas
Information architecture
Information architecture
Key screens
Rewards Screen
Rewards Screen
Home
Home
Rewards Screen 1
Rewards Screen 1
The engagement workflow

Sign in → Overview → Track → Request → Resolve → Stay informed

01→

Sign in

Role-based access; each user sees only the accounts and actions they are entitled to.

02→

Overview

Account dashboard with open orders, pending documents and active requests at a glance.

03→

Track

Order and shipment status with the same data the internal teams see.

04→

Request

Structured service requests replace free-form emails; required information captured up front.

05→

Resolve

Request threads with status, owner and history; resolutions confirmed in the portal.

06■

Stay informed

Notifications and announcements per account, with preferences per user.


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